New Media Arts + Design

Since the development and integration of computers and technology into daily life, artists have experimented with various media in artworks. Interactive art uses technology to directly communicate with their audience and allow them to participate. Creation is no longer solely understood as an expression of the artist’s inner creativity, but also as a result of the collaboration between artist and observer. The way people interact with an interactive artwork can range greatly. As a result, the artwork responds to the observer. Thereby the artwork only receives form and meaning from the participation of the observer. This is how interactive art breaks the boundaries between life and art.

Interactive Arts / Design / Storytelling
The development of interactive media is an involved process that requires careful planning and consideration of content, media, and audience. A script or storyboard of some ilk is often the first document to be produced for an interactive program. However, a story with interactive elements is much more complex than a traditional linear story. Thus, when developing an interactive story it is also necessary to develop a scheme of organization for each part of the story and program. This scheme needs to work well enough that the people involved in producing the program can see how many elements are in each part of the overall program, and how they interrelate singularly. Flowcharts can be useful for this, but they are not a good format to use where substantial amounts of information need to be displayed; they are more useful for showing an overview, or process outline.

Interactive Design
Site-specific art/design emerged after the modernist objects as a reaction of artists to the situation in the world. Modernist art objects were transportable, nomadic, could only exist in the museum space and were the objects of the market and co modification. Since 1960 the artists were trying to find a way out of this situation, and thus drew attention to the site and the context around this site . The work of art was created in the site and could only exist and in such circumstances – it can not be moved or changed. Site is a current location, which comprises a unique combination of physical elements: depth, length, weight, height, shape, walls, temperature.

Discussion topic:
How does new technologies change classic art trends? Find any new media/interactive presence in the industry or fine arts and describe why it is innovative and successful or why it is not successful.

+ Screening
Golan Levin: Art that look back at you(15:30)
Augmented Reality (AR) as an Artist’s Tool for Equity and Access | Nancy Baker Cahill | TEDxPasadena 13:19
Augmented Reality: Where art + tech = magic | Jon Mar | TEDxManhattanBeach 13:24
David Kelley: Human centered Design(16:57)

+ Reading
https://www.masterclass.com/articles/new-media-art-guide
An Engaging Retail Exhibit Featuring Illustrations That Animate When Customers Interact With Them
NEXT GENERATION AIRPORT TERMINAL IN LAX

Additional Resources
The History of the Interface in Interactive Art
Installation Art: Who Cares? (English)
London based AD agency: dalziel+pow
Site specific/enviromantal art
Making of yamatane: A Site-Specific Installation by Yusuke Asai
Essay “Is technology changing storytelling?”